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number 67 for 10-5-05:
Break On Through
The drummer from the doors is coming under fire and examination for not allowing the Doors music to be used in advertising.
I'll be straight with you. I'm not incredibly fond of the doors. I find their work pretentious, indicative of a larger problem with the association between the beats and music, and their lead singer, frankly, was a dope who died early because he made horrible decisions. I groove to a few of their songs, but in that cursory way, the same way you groove to Heart of Glass.
My respect for the integrity of the Doors just went up by a factor of five. They won't sell out. They just won't. They won't allow "Light My Fire" to sell deodorant. They won't use "Break on Through" to sell caddilacs.
My biggest regret, musically, and for my generation, is that the older I get, the more of the people I once admired for their vitality and integrity in the face of the system cave. I heard "Fall Back Down" on the way into a Cucina Cucina restaurant, and I heard Diamonds and Guns on a Pantene Pro-V commercial, and my respect for the bastions of rebellion, Rancid, fell. I still hold them to the highest respect, but there is something to be said for making sure no one can use your rebellion to sell corporate whoredom. That something is incredibly important to Bohemia. Even if you don't like the players involved.
What scares me is that in the poll, which asks you if you agree with the guy for holding out and not shilling for companies, only 60 percent found that admirable. That's dismal.
When I am 40 years old and "Time of Your Life" is being used to sell Carnival cruises, I don't know who I'll have left that stuck to their philosophical guns besides Thompson, Bukowski, and Heller, all of whom sold out.
Will I sell out?
I can't see it happening for any amount of money. I really can't.
But perhaps this is why, I firmly believe, I may never achieve any real notoriety at all.
THAT is one hell of a door of perception to look through. And THAT is what we need to change in America.
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